DUBAI: Organic food products from Indian farms will now be made available to UAE residents as part of a new deal signed between a leading UAE supermarket chain and an Indian organic food producer, according to a media report.
More than 80 organic food products including cereals, pulses, spices and fruit juices will be sold across the country in Choithrams stores, following the chain’s partnership with Indian organic food producer, 24 Mantra Organic.
The new product line is expected to be more affordable than existing organic products in the UAE.
“We already have organic products but this is the first time Indian organic products will be sold in our stores. We will introduce more organic products if there is a demand from customers,” Subhash Kurup, retail marketing manager of Choithrams, told the Khaleej Times.
The company, which produces popular Brown rice, peanut and wheat products, is putting strict quality control measures in place to meet international hygiene and food safety regulations.
“Organic food is all about trust. We have control from the seed to the kitchen and each food product can be traced back to the farm and the farmer who cultivated it,” Raj Seelam, managing director of 24 Mantra Organic, told the paper.
More than 80 organic food products including cereals, pulses, spices and fruit juices will be sold across the country in Choithrams stores, following the chain’s partnership with Indian organic food producer, 24 Mantra Organic.
The new product line is expected to be more affordable than existing organic products in the UAE.
“We already have organic products but this is the first time Indian organic products will be sold in our stores. We will introduce more organic products if there is a demand from customers,” Subhash Kurup, retail marketing manager of Choithrams, told the Khaleej Times.
The company, which produces popular Brown rice, peanut and wheat products, is putting strict quality control measures in place to meet international hygiene and food safety regulations.
“Organic food is all about trust. We have control from the seed to the kitchen and each food product can be traced back to the farm and the farmer who cultivated it,” Raj Seelam, managing director of 24 Mantra Organic, told the paper.
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